Intro to PR #1

When I graduate, I hope to return to my home town of San Diego and work with a company called Strategic Vision. Strategic Vision is a advertising research company that has proved its success in the automotive industry. I am currently working as an intern with the company and am aware of their future plans to expand the company. I know that I can help Strategic Vision use the same principles they used in the automotive industry and apply it to other industries around the world. I am fluent in Spanish and am half Latino with roots coming from El Salvador. Many of the syndicated surveys that they have produced and used in the automotive industry in the U.S are only in English. I can Translate those surveys for them into Spanish so they can broaden their consumer reach and expand across the Latin American boarders. I would eventually like to be the Public Relations Representative for Strategic Vision’s Latin American department. By first using the Spanish version of the surveys in the United States, they can see how successful it could be across South America. By hiring me I can translate the surveys and present them to Latin American industries which would expand Strategic Vision’s company immensely. Strategic Vision is a multi million dollar company that could easily be a billion dollar company by expanding its production into Latin America.

I feel that I could make a contribution to any organization who is willing and ready to take their market to Latin America. Any U.S based company or organization with a vision of spreading their market across all American boarders will only strengthen its reputation and increase its worth. However, the ideas of expansion must be implemented here in the U.S to insure quality marketing before it is expanded. Establishing a relationship with Latin American Consumers could easily be done by hiring bilingual PR representatives who understand the culture of the consumers and the objectives of the organization. Hiring bilingual Public Relations specialists like myself will only broaden consumer loyalty, expand marketing and production, and increase the value of an organization.

According to the U.S Department of Labor, “Public relations specialists held about 243,000 jobs in 2006. They are concentrated in service-providing industries such as advertising and related services; health care and social assistance; educational services; and government.” The job market is very competitive in the PR field and will only continue to grow because of the increase of entry level positions being filled by college graduates. A bachelor’s Degree in Public Relations including an internship is recommended before applying for a position in public relations with any organization. However, a job candidate with all of those credentials including experience with another culture who is bilingual is something that any aspiring organization should want. How many of the 243,000 PR specialists in 2006 were bilingual? How many of those 243,000 influenced the Latin American market in that year? The United States is now home to some 42,688,000 Latinos which is now the second largest population by race in the U.S after white Americans (infoplease.com). With a growing population of Latinos in the U.S it is essential for any organization to begin hiring bilingual PR specialists who in time can expand the Latin market to Central and South America.

Output Goals:
1. I will call Strategic Vision directly and invite them to look at the ideas I’ve written.
2. I will offer to translate anything they need into Spanish so they can reach the Latin community.
3. I will offer to show them the research I have done on my own time that could help them in the future and greatly benefit their company.
Impact Goals:
1. Strategic Vision will evaluate the ideas I gave them and offer me a job when I graduate.
2. We will open the Latin market in syndicated research study and move our success to Latin America.
3. Strategic Vision will become a billion dollar company well known around north and south America.

Talking points:
1. I’m Bilingual
2. I set and achieve my goals.
3. I’m personable and trustworthy.