Press Release #2 Draft: Burger Planet

FOR IMMEDIATE RELEASE:
Sept. 23, 2007
Contact:
James E. Muellenbach III, CEO
Burger Planet
123 Healthy Way
Gary, IN 46401
James@burgerplanet.com
877-765-4321

FAST FOOD CHAIN FOLLOWS HEALTH TRENDS
Burger Planet Hires Health Gurus
GARY, Ind.-- Burger Planet has announced the hiring of Jayne Peterson, fitness gurus and CEO of Looking Glass Inc, as their new spokeswomen in their efforts to offer healthier alternatives in their menu. Peterson has recently appeared on the Opal Whitcomb Show and has been credited for talk show host’s 75 pound weight loss. Peterson is scheduled for various promotional appearances around the country with Burger Planet’s long time mascot Corny the Clown to showcase burger planets low carb entrees and educate the public about healthy living. By Peterson’s addition to the team, Burger Planet can expect a heightened interest in 30-40 year old women.

One of the new items includes white meat chicken breast wrapped in lettuce, which provides a low carb alternative to the hamburger. On the new menu, consumers may also purchase a fruit packet including apples, grapes, peaches, pineapple, or bananas .CEO James Muellenbach said, “I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles."

Jayne Peterson stated, “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”

Burger Planet was founded in Gary, Ind. in 1934 and since then has served more than 52 billion customers. There are 8,921 franchises around the country with at least one in every state and is in 17 countries around the world. Burger Planet is a leader in the Quick Service Restaurant Industry.
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